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Built an unified digital presence for Solar EPC with a 35% increase in qualified leads.
Comprehensive digital transformation for a renewable energy brand with unifying identity, cohesiveness across platforms, and targeted marketing which boosted qualified leads by 35%.
- Industry: Solar EPC
Introduction
Solar EPC Development Ltd. is one of Bangladesh’s leading solar project developers and turnkey EPC contractors. They specialize in solar project consulting, commercial rooftop installations, utility-scale solar systems, and solar irrigation solutions. With a mission to drive the nation toward renewable energy adoption, Solar EPC works closely with businesses and government entities to create sustainable, cost-efficient solar infrastructures.
As their operations grew, they needed a stronger digital foundation to reflect their industry leadership, attract investors, and establish credibility in the international renewable energy market.
Problem Statement
- The client was facing three key challenges:
- 1. Outdated Website Experience: Their existing website failed to capture the scale and professionalism of a leading solar EPC company. It lacked visual appeal, smooth navigation, and investor-focused communication. The client wanted a sleek, animated, and SEO-friendly website that could effectively engage potential clients and global investors.
- 2. Weak Digital Presence: Despite being a prominent name in renewable energy, Solar EPC’s online visibility was minimal. Their LinkedIn and Facebook pages were inactive and failed to reflect their real-world credibility.
- 3. Lack of Professional Media Coverage: The client lacked high-quality visual assets to showcase their participation in industry events. Without professional photography, videography, and edited content, they were missing opportunities to strengthen brand perception and extend event visibility online
Possible Solution
- Web Development
We developed a sleek, modern, and animated portfolio website that aligns with Solar EPC’s brand identity and professionalism. The website was designed to engage both local and international investors, ensuring that every piece of information — from service offerings to project showcases — could be understood effortlessly.
- Key Focus Areas:
- Clean and fluid design with smooth animations for premium user experience.
- Fully SEO-optimized structure to enhance global discoverability.
- Fast loading, secure (SSL-enabled) site hosted on Nginx with hPanel.
- Custom WordPress development integrating PHP, MySQL, HTML5, CSS3, and JavaScript.
- Results:
- Website performance score improved by 85%.
- Increased visitor retention by 2.3x due to better readability and visual flow.
- Client reported a notable rise in investor inquiries within the first month of launch.
- Digital Marketing
Ahead of the 21st Solar Exhibition Bangladesh, we executed a focused digital marketing campaign to boost Solar EPC’s brand presence and lead generation. Our strategy included:
- Key Focus Areas:
- LinkedIn Optimization: Complete overhaul of company page visuals, tagline, and content flow — followers grew from 1K to 9K within months.
- Facebook Growth Campaign: Consistent branding, high-quality visuals, and event promotions increased engagement by 280%.
- SEO & Content Optimization: Targeted keyword strategy improved search visibility and traffic.
- Results:
- Generated qualified investor leads and inbound messages from potential partners.
- Achieved multi-million BDT in project sales following the campaign.
- Strengthened Solar EPC’s digital authority in the renewable energy sector.
- Media Production & Video Editing
Our team handled end-to-end media coverage for the 21st Solar Exhibition Bangladesh, including photography, videography, and drone shots. We showcased the company’s participation, booth interactions, and overall brand impact through cinematic edits tailored for marketing use.
- What We Delivered:
- On-site video and photo coverage of the entire event.
- Drone visuals capturing Solar EPC’s booth and engagement.
- Edited highlight reels, social cut-downs, and event recap videos optimized for social media.
- Results:
- High-quality visuals significantly enhanced their brand image across all digital platforms.
- Event highlight video became one of their most-viewed LinkedIn posts.
- Boosted post-event engagement by over 400% within 2 weeks.
Our Role
Design Thinking Process
Emphatize
- User Research
- User Interview
- Entrant Analysis
Define
- User Journey Map
- Goal Statement
- Empathy Map
Ideate
- Brainstorming
- Card Sorting
- User Flow
Design
- Paper Wireframes
- Visual Design
- Prototype
Define
- User Persona
- User Journey Map
- Goal Statement
- Conclusion:
Our collaboration with Solar EPC Development Ltd. led to a complete digital transformation, from establishing a powerful online presence to generating measurable growth in sales and investor interest.
- Key Outcomes:
- Improved digital credibility and brand positioning.
- Increased investor inquiries and inbound leads.
- Stronger social authority within the renewable energy industry.
- Event media that continues to serve as valuable marketing assets.
We are still working closely with Solar EPC Development Ltd. on their ongoing marketing, content, and digital growth initiatives. Further updates on new achievements and developments will be added as the partnership continues to evolve.
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