Home > Case Study PrepStore
Automated PrepStore’s workflow by 70% resulting in lesser manual work and increased efficiency
AI-powered chatbot integration that streamlined PrepStore’s customer interactions across web and Facebook, which cut manual workload by 70%.
- Industry: Office Supplies & Equipments
Introduction
PrepStore is Bangladesh’s first eco-friendly stationery brand. Their product range includes eco-friendly pens, notebooks, calendars, and specially designed exam prep books tailored for university and admission test aspirants. As a purpose-driven company, PrepStore stands out for merging sustainability with functionality — offering stationery that not only serves everyday academic and professional needs but also supports an environmentally conscious lifestyle.
Problem Statement
- The client was facing three key challenges:
- 1. Customer Service Overload: Manual handling of order queries, status updates, and complaints was creating operational bottlenecks. The support team was overwhelmed, slowing down responses and impacting customer satisfaction.
- 2. Outdated Web Presence: Their old website didn’t reflect their eco-conscious brand identity. It lacked a modern feel, intuitive navigation, and conversion-focused design—leading to a drop in sales and engagement.
Possible Solution
- Custom AI Agent
We developed a custom-trained AI support agent designed specifically for the client’s workflow.
- It seamlessly manages:
- Order placement and confirmation
- Payment and delivery queries
- Complaint handling and issue resolution
The AI system was trained on real customer interaction data, ensuring accuracy, tone alignment, and efficiency.
- Results:
- 68% reduction in customer support workload.
- 4.7× faster response time to customer queries
- Operational pressure down by 60% , freeing the team to focus on sales and growth.
- Client satisfaction rating up by 42% within the first month.
- The client was so impressed they commissioned 2 additional AI automation projects.
- Web Development
We rebuilt their entire website around their brand of eco friendly and sustainability. The new site was optimized for:
- Key Focus Areas:
- Speed and performance
- Mobile responsiveness
- Intuitive navigation and strong CTAs
- Storytelling-driven content that connects eco-conscious buyers to their mission
- Results:
- Website traffic up by 78% within 6 weeks
- Average session duration increased by 54%
- Cart abandonment rate dropped by 33%
- Sales revenue grew by 2.4× after launchConclusion:
Our Role
Design Thinking Process
Emphatize
- User Research
- User Interview
- Entrant Analysis
Define
- User Journey Map
- Goal Statement
- Empathy Map
Ideate
- Brainstorming
- Card Sorting
- User Flow
Design
- Paper Wireframes
- Visual Design
- Prototype
Define
- User Persona
- User Journey Map
- Goal Statement
- Conclusion:
Our collaboration with PrepStore helped transform their digital and operational landscape. By developing a clean, modern, and eco-conscious e-commerce platform paired with a custom AI-driven customer service system, we enhanced both user experience and operational efficiency.
- Key Outcomes:
- Significantly improved website engagement and conversion rates.
- Reduced customer service workload through AI automation.
- Strengthened PrepStore’s position as Bangladesh’s first eco-friendly stationery brand.
- Created a scalable digital foundation for future growth.
We continue to maintain a positive relationship with PrepStore, supporting their journey toward becoming the leading sustainable stationery brand in South Asia. Further updates on performance and expansion will be shared as the partnership evolves.
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