Home > Case Study Bengal Crop Care
A simple website upgrade that helped Bengal Crop Care to build trust and increase brand value
Strategic website re-design that elevated Bengal Crop Care’s credibility, strengthened brand perception, and built customer trust.
- Industry: Agriculture
Introduction
Bengal Crop Care Limited is a renowned agricultural company in Bangladesh, specializing in importing, repacking, and marketing a wide range of insecticides, fungicides, and herbicides. Serving the nation since 2016 and a member of the Bangladesh Crop Protection Association (BCPA), their entire brand is built on the motto: ‘Quality Product is Our Promise‘. The company sought to elevate its digital presence to match its strong offline reputation and boost its brand value.
Problem Statement
- The client was facing three key challenges:
-
Limited Online Presence
The client's existing digital footprint was minimal, failing to reflect their status as a leading agricultural company. They needed a professional online "home base" to build brand value. -
Difficulty in Conveying Brand Values
Their core motto—‘Quality Product is Our Promise‘—and commitment to quality were well-known to existing partners but were not being communicated effectively to a wider online audience. -
Need for a Specific "Natural" Aesthetic
The client did not want a generic corporate website. They specifically requested a "green, natural touch and artistic" design that would reflect their industry and values, a challenge for standard templates. -
No Centralized Product Showcase
Without a website, there was no single, organized, or professional location for potential customers, farmers, and partners to view their extensive portfolio of agricultural products.
Possible Solution
- Web Development
Our team worked closely with the client to ensure the design language perfectly balanced professionalism with the “natural and artistic” brief, reflecting their commitment to both agriculture and quality.
- Solution:
- Bespoke Web Design focused on a green, natural color palette, organic textures, and an artistic layout to meet the client's vision.
- HTML5, CSS3, and JavaScript for a modern, interactive, and fully responsive front-end experience.
- A flexible Content Management System (CMS) to allow the client's team to easily update their product listings, company news, and values.
- A dedicated "Product Portfolio" module with clear categorization for insecticides, fungicides, and herbicides.
- On-Page SEO Optimization to establish a strong foundation for their new online presence and improve discoverability.
- High-quality image optimization to ensure the artistic, nature-focused visuals loaded quickly without sacrificing quality.
- Results:
- Successfully launched a professional digital presence, achieving 10,000+ monthly visitors in the first 6 months.
- Delivered a design 100% in line with the "green, natural, and artistic" brief, leading to a 45% increase in average session duration.
- The new website's clear branding hierarchy led to a 60% decrease in bounce rate as users explored the site.
- Launched a comprehensive digital product portfolio, resulting in a 30% increase in partner and distributor inquiries via the website.
- Achieved 99.9% site uptime and an 85% improvement in page load speed.
- Client satisfaction: 10/10
Our Role
Design Thinking Process
Emphatize
- User Research
- User Interview
- Entrant Analysis
Define
- User Journey Map
- Goal Statement
- Empathy Map
Ideate
- Brainstorming
- Card Sorting
- User Flow
Design
- Paper Wireframes
- Visual Design
- Prototype
Define
- User Persona
- User Journey Map
- Goal Statement
- Conclusion:
Our collaboration with Bengal Crop Care Limited was about translating their real-world reputation for quality into a compelling digital experience. By developing a custom portfolio website that perfectly captured the “green, natural, and artistic” vision, we delivered a platform that not only showcases their products but also reinforces their core promise of quality. The new site solidifies their brand value and provides a proper foundation for their digital growth.
- Key Outcomes:
- Delivered a fully customized portfolio website tailored to the client's unique "natural and artistic" brand vision.
- Successfully established a digital identity that increased brand-related search queries by 50%.
- Launched a scalable platform for their product line, now featuring over 150+ distinct products.
- Strengthened the digital presence of a key player, capturing top 3 search rankings for their brand name.
Ready to Accelerate Your Growth?
Book a quick consultation call with our team of experts and discover how UVTR can turn your next growth or automation goal into a proven plan of action.
