Home > Case Study Goosebumps
Custom built Shopify Storefront for GetGoosebumps
Delivered a sleek, minimalist online store with custom animation that brought the brand’s bold personality to life.
- Industry: Clothing Line
Introduction
GetGoosebumps is a celebrity-owned clothing brand focused on delivering bold, statement-making fashion essentials – from hoodies to streetwear collections that reflect individuality, confidence, and style. The brand’s goal was to establish a premium online store that mirrored its modern, expressive identity while maintaining simplicity and seamless navigation.
Problem Statement
- The client was facing three key challenges:
-
Needed a Clean, Minimal Shopify Website
The client’s existing options and templates couldn’t deliver the sleek, minimal, and modern look they envisioned for their clothing brand. The platform needed a fully customized design that matched their premium aesthetic. -
Custom Animation Capability
The client required a complex, fluid animation as a core visual feature of the website. However, standard Shopify themes and plug-ins couldn’t handle the animation smoothly without causing lag or performance drops. -
Design Precision Over Conversion Optimization
Unlike typical e-commerce projects focused on conversions, this website needed to prioritize artistic precision and brand expression — a challenge in maintaining high performance while achieving design perfection. -
Limited Flexibility with Built-In Shopify Tools
Shopify’s native tools offered limited flexibility for combining aesthetics, advanced animations, and seamless app integrations, making it difficult to achieve the desired creative control. -
Performance and Responsiveness Challenges
Ensuring that heavy visuals and animations performed consistently across devices required significant optimization to prevent slow load times or rendering issues.
Possible Solution
- Web Development
Our developers engineered the custom animation from scratch, ensuring it remained smooth, responsive, and visually consistent across all screen sizes. The goal was not just technical success — but artistic alignment with the brand’s vision.
- Key Focus Areas:
- Shopify CMS and Liquid Template Language for flexibility
- HTML5, CSS3, JavaScript for front-end animation and interactivity
- Shopify API integration for product data and dynamic content
- Cloudflare CDN for performance optimization and load balancing
- Google Analytics for traffic and user behavior tracking
- Shopify Apps for SEO, product reviews, and payment gateway integration
- Results:
- 100% animation fluidity across desktop and mobile devices
- Loading speed improved by 48% compared to the previous setup
- Zero rendering issues post-launch
- Bounce rate reduced by 37%, indicating better engagement
- Client satisfaction: 10/10 (approved on first review)
- Successfully established a brand-consistent digital identity for a celebrity-backed fashion label
Our Role
Design Thinking Process
Emphatize
- User Research
- User Interview
- Entrant Analysis
Define
- User Journey Map
- Goal Statement
- Empathy Map
Ideate
- Brainstorming
- Card Sorting
- User Flow
Design
- Paper Wireframes
- Visual Design
- Prototype
Define
- User Persona
- User Journey Map
- Goal Statement
- Conclusion:
Our collaboration with GetGoosebumps was a perfect blend of creativity and technical precision. By translating the client’s vision into a sleek, custom Shopify experience with smooth, high-performance animation, we delivered a website that not only reflects the brand’s confidence and coolness — but also reinforces its premium identity.
- Key Outcomes:
- Delivered a fully customized Shopify storefront tailored to the client’s exact creative expectations.
- Solved complex animation challenges with smooth, stable performance.
- Strengthened the digital presence of a celebrity-owned clothing brand.
- Built a scalable website architecture ready for future collection expansions.
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