Home > Case Study Root Overseas
Custom UI/UX designed to Increase Brand Identity and customer trust
Comprehensive digital transformation for a renewable energy brand with unifying identity, cohesiveness across platforms, and targeted marketing which boosted qualified leads by 35%.
- Industry: Root Overseas
Introduction
Root Overseas is a trusted travel agency dedicated to creating personalized and unforgettable travel experiences. The company focuses on delivering exceptional customer service while helping clients explore destinations across the globe.
Their mission is to combine convenience, comfort, and personalization — offering everything from curated travel packages to tailored itineraries. As their client base expanded, Root Overseas wanted their digital platforms to reflect the same quality and care that defines their service.
Problem Statement
- The client was facing three key challenges:
- Outdated User Experience: Although Root Overseas already had a functional website, it lacked the modern design, fluid navigation, and emotional appeal needed to capture travelers’ interest. The interface felt cluttered and didn’t reflect the brand’s premium and service-oriented nature. This limited user engagement and hindered conversion potential.
- Inconsistent Brand Identity Across Platforms: The client wanted a cohesive design experience for both their website and mobile app that aligned with their tagline — “Rooted in Service, Boundless in Travel.” Their existing digital touchpoints lacked visual harmony and intuitive flow, which affected the overall perception of trust and professionalism among visitors.
Possible Solution
- UI/UX Design for Website and App
We redesigned the entire digital experience for Root Overseas with a focus on user psychology, visual clarity, and conversion optimization. The goal was to make booking travel experiences simple, engaging, and emotionally resonant.
- What We Did:
- Conducted a UI/UX audit to identify friction points in the old design.
- Crafted a clean, modern, and intuitive layout that enhances user flow.
- Integrated brand-driven design elements (color palette, typography, and imagery) for a consistent identity.
- Designed responsive prototypes for both web and mobile interfaces.
- Focused on micro-interactions to make browsing and booking feel effortless.
- Results:
- Delivered a sleek, conversion-driven interface ready for development.
- Early feedback from internal testing showed increased navigation efficiency by 70%.
- The new design has the potential to increase online sales and bookings significantly once implemented.
Our Role
Design Thinking Process
Emphatize
- User Research
- User Interview
- Entrant Analysis
Define
- User Journey Map
- Goal Statement
- Empathy Map
Ideate
- Brainstorming
- Card Sorting
- User Flow
Design
- Paper Wireframes
- Visual Design
- Prototype
Define
- User Persona
- User Journey Map
- Goal Statement
- Conclusion:
The redesigned UI/UX gave Root Overseas a refined, modern digital presence that truly aligns with their brand promise – simple, seamless, and service-driven travel experiences.
- Key Outcomes:
- Stronger visual brand identity across web and mobile.
- Intuitive, traveler-focused design flow that reduces booking friction.
- Improved emotional connection through visuals and storytelling elements.
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